"This is a book, a guide for serious business people who take business seriously."

"I have personally earned over $1 million a year for a number of years directly from e-commerce. Companies that I have interest in or that market my information products make extensive and sophisticated use of multiple websites and multiple types of websites, e-mail, blogs, community sites, webinars and affiliate marketing. For them and for my clients, I write sales copy for use online—and clients routinely pay me upward of $100,000 per project to do so. Combined, my businesses, the publishers of my products and my clients did well over $100 million in online sales in the most recent year. And, incidentally, many of the most celebrated and respected “gurus” of internet marketing are my followers, my private clients or members of my Platinum coaching group. My situation is direct demonstration of an important, basic, yet little-understood fact presented in this book: The internet is an advertising and marketing medium for information as well as an information delivery system. It doesn’t require technical expertise or geeky love for it in order to use it as such a medium, any more than successfully selling things by direct mail requires knowing how to run printing presses or paper mills.

I am legendary as a truth-teller as a business advisor. In fact, the brand of my seven popular books and three newsletters is “NO BS.” And I can caution you, the world of internet marketing is sadly awash in BS. That’s why this book was so necessary and is so significant. It does not over-promise. It is not filled with untested ideas, idle boasting or weird and aberrant examples unreplicatable by average mortals. It is not an exercise in hype. Therefore, it does not promise you a four-minute workweek or money pouring out of your computer’s printer on command. If you’re looking for such fool’s gold, you’ll be disappointed. This is a book, a guide for serious businesspeople who take business seriously. It’s filled—heck, overfilled—with actual, reallife, real-business examples from a diverse array of information businesses proving its principles and demonstrating its strategies. Its organizer, Robert Skrob, is the leader of the international trade asso- ciation of the information marketing industry, a clearinghouse of “what’s really working” second to none. Its co-author, Bob Regnerus, is an expert to whom I refer my own clients and has some businesses in which I own interests that I rely on. These guys are the real deal, and they have put together the real inside scoop."

Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions. His books are available at amazon.com, BN.com, bookstores, and free information is available at www.NoBSBooks.com