Mark Sumpter is a real estate investing expert who specializes in buying and selling pre-foreclosure homes. He is a nationally sought-after speaker and frequently gives presentations on wealth building strategies at an array of real estate investing events. He works with Bob Regnerus of TheLeadsKing.com to bring leads through the Internet to his business.

"We knew that people were online searching for that kind of information. It wasn't anything that was readily available in bookstores. If they were going to get it, they were going to have to get it from someone who was actively involved in it, actively doing it," Mark says. "We knew that our prospects were online and were searching specifically for our niche of real estate investing, so we wanted to make sure we were out there, that people saw us and that they could come to us and get some free advice."

Mark says the time and expense of staying abreast of online marketing techniques and doing it yourself are just too much to handle. "I was literally paying five, six or seven times more for traffic to my website than I should have been paying and I didn't know why. I didn't know what to do to fix it. At the same time, I didn't want to take the time to fix it because my business was to market my business and not just focus on one aspect of marketing."

"It made my life a heck of a lot easier when I agreed to work with Bob," Mark says. TheLeadsKing.com has showed him how to better use Google AdWords, how to improve the overall online advertising campaign, and how to spend less money generating high quality leads. Turning the online marketing over to Bob has allowed Mark to focus on other aspects of his business.

"As an entrepreneur-the owner of a business-it is very easy to become a jack of all trades, and that means you are the master of none. With that in mind, outsource this to the experts; someone who knows how to get you the biggest bang for your buck," Mark advises.

Mark points to completely automated online product sales, measured conversion rates, and markers for understanding the success of online campaigns as a few of the benefits to working with TheLeadsKing.com. This allows his business to focus on the end game and how it can be made better. "I think we do a little better job at promoting and marketing ourselves than [the competition] are able to, and that's hugely with the help of Bob and his staff," Mark says.