Tim Winders is the founder of TheFreedomEquation.com and is America's number one real estate business coach. Coaching and training has been a natural extension of his successful real estate investing business as people continually come to him for tips and advice. He has also started developing products to support others in the real estate business. These products have led to a related business generating leads for other successful real estate investors.
At IBuyHouses.biz, the idea is to match real estate investors with motivated home sellers. "I think any business needs to have more leads coming in," says Tim. "You can do it offline. You can do it online. For me, I've always thought the Internet was going to be a valuable tool for the business owner-and I emphasize, a valuable tool. I know some people thought the Internet was going to be a business, but it really is a tool and I think one of the best tools that the Internet has to offer is the ability to generate new business leads."
Using the Internet as a tool for his real estate coaching and marketing business has afforded Tim the type of lifestyle he has always wanted to live. Living off the beaten path, the traditional way for Tim to do business was to spend many weekends traveling and making contacts. "I really made the decision that I wanted to live my life at home instead of going out and spending all my weekends on the road," he says. "The Internet allows me to do that."
By outsourcing the Internet traffic aspect of his business to Bob Regnerus of TheLeadsKing.com, Tim is free to focus on his primary product. "My business is coaching and training and developing products for coaching and training. If I spend one hour a week in learning how to optimize our Google pay-per-click campaign, or how to increase our traffic … then that's one less hour that I'm spending delivering my bread and butter product," Tim says. He also points out that the rules for online marketing are changing all the time. What works today might be obsolete or even illegal tomorrow. "I don't want to spend all the time, energy and effort in having to stay up to speed on all that. That's what I've got Bob for."
There are two pieces of advice that Tim hands out regarding online traffic generation for businesses. The first: Don't be afraid to pass off aspects of your business to those with the experience and knowledge to do it right. The second: Don't wait around.
"I actually waited a bit longer than I should have and part of the reason I waited is that I didn't think I could afford it," he says. He urges others to "go ahead and get started now, so you can get started reaping the benefits right now as opposed to later."
Working with Bob has helped Tim's businesses gather the same number of leads at a greatly reduced cost. In fact, the savings he has experienced since working with Bob are now covering all of his business marketing costs. "For me, businesses are about creating freedom in our lives," Tim says, and that's exactly what he is experiencing right now.