Make sure you read Chapter 10 of the book because it gives you detailed information on getting started.
Here is a time line that shows you what it will take to have your very own Information Marketing Business On The Internet in just 12 weeks! (This assumes you are doing everything yourself, with a little outside help. If you outsource all or parts of this process, expect your timeline to be compressed as experts will provide you shortcuts.)
Identify your market - figure out who you want to market to. Do this online or at the library.
Research. Go and identify the issues and problems that keep your market awake at night.
Get a domain name, set up your domain on a web host that offers CPanel, PHP, and Fantasico (don't worry if you know what this means). Install a Wordpress blog and write 5 articles that address the issues you identified last week and put those on your blog.
Go find forums, blogs, membership sites, etc. where your market hangs out and start answering people's questions and make sure to include a link to your blog. Continue to blog 1-2 days per week.
Create your main lead generation piece. This is likely a report, audio, or video that contains the big benefit your market is looking for. The piece should address the problem your market is having, and let them know you can provide them the solution. Continue to blog, continue to research.
Write the copy for your landing page, shoot or record any audio or video you want on the site, gather any images you need, and have your webmaster or designer install the landing page on your website. As an alternative, you could set up an
which will give you a short-cut to gather names and survey data.
Sign up for an
account or a 1ShoppingCart
account and create an autoresponder series. Include a message that delivers your lead generation piece, and a series of at least 7 other messages. Have the opt-in form installed on your landing page AND on your blog. In addition to getting their name and email, also ask them their biggest question about _____. You will use this research to create your product - you can offer to give them your product when it's ready to increase response.
Google's Keyword Tool
, and your own research to develop a list of keywords that people would use to find your website. Write at least 2 Google-type classified ads. Open up a
account and set up a campaign using your keywords and ads.
Monitor your Adwords account and prune keywords and tune your ads as necessary. See if you are generating responses on your landing page. Outline the content for your product by using the research you've been finding both on other websites and your own landing page. Start writing the sales letter for your product at the same time.
Create your product, continue to generate leads, monitor your Adwords account, and optimize the campaign. Complete the copywriting for your sales letter.
Complete your product and the sales letter for the product. Create your order form in 1ShoppingCart
and set up the process to fulfill the product (online or offline, depending on what your product is). Put the salesletter up on your website.
Launch the product to your list, adjust your funnel so that after they opt-in, they get put into your sales funnel.
After Week 12
Optimize your campaigns, tweak your websites, aim to increase traffic and conversions every week. Find more sources of traffic outside of Google. Develop new products and services as you converse with your customers.
Understand that the time it takes you will vary by project, and will be ultimately dependant upon your speed, experience, and the complexity of the market, offer, product, and sales presentation. Of course, the success of your campaign is up to you, and what your market demands.