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Week 5
Create your main lead generation piece. This is likely a report, audio, or video that contains the big benefit your market is looking for. The piece should address the problem your market is having, and let them know you can provide them the solution. Continue to blog, continue to research.



Understand that the time it takes you will vary by project, and will be ultimately dependant upon your speed, experience, and the complexity of the market, offer, product, and sales presentation. Of course, the success of your campaign is up to you, and what your market demands.